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The 2023 Toyota Prius Prime brings 220 horsepower, hatchback practicality, and plug-in hybrid efficiency to Aurora shoppers seeking a distinctive daily vehicle. At Stevinson Toyota East, located at 444 South Havana Street in Aurora, CO, this model is offered in one trim with a $32,350 starting MSRP and a $1,095 destination charge. The Prius Prime pairs a 2.0-liter inline-four engine with a continuously variable transmission, compact dimensions, and 20.3 cubic feet of cargo space behind the rear seats. This page gives shoppers a clear look at its specifications, configuration, competitor comparisons, purchase considerations, and ways to explore Toyota inventory in the Aurora and surrounding Front Range communities.

Starting MSRP

$32,350

Horsepower

220 hp

Fuel

Regular Unleaded

Body Style

Hatchback

How the 2023 Toyota Prius Prime Compares With Competitors

Pricing, power, fuel economy, drivetrain, and fuel requirements can shape the choice among similarly sized hatchbacks and compact cars. The 2023 Toyota Prius Prime starts at $32,350; MSRP excludes tax, title, registration and dealer fees.

Against the 2023 Mazda 3, the Prius Prime starts $100 lower and produces 220 horsepower versus 227 horsepower. The Mazda 3 lists 23 city / 31 hwy EPA MPG and recommends Premium Unleaded, while the Prius Prime uses regular unleaded, favoring shoppers focused on regular-fuel convenience.

The 2023 Volkswagen Golf GTI starts at $31,330 and makes 241 horsepower, compared with the Prius Prime's 220 horsepower. The Golf GTI lists 23–24 city / 32–34 hwy EPA MPG, seats 5, uses Front Wheel Drive, and takes Regular Unleaded, favoring shoppers seeking higher quoted power and defined seating or drivetrain details.

The 2023 MINI Clubman starts at $29,900 and lists 189–301 horsepower, while the Prius Prime makes 220 horsepower. The Clubman lists 22–25 city / 31–35 hwy EPA MPG and recommends Premium Unleaded, so its figures may appeal to shoppers comparing a broader power range and premium-fuel requirement with the Prius Prime's regular-unleaded setup.

Specifications and Configuration

The 2023 Toyota Prius Prime comes in one trim rather than offering a choice of trims. Its 2.0-liter engine has 1,987 cc of displacement and an inline-four layout, paired with a continuously variable transmission. Output is 220 horsepower, with a stated 0-60 time of 6.6 seconds.

This hatchback measures 181.1 inches long, 70.1 inches wide, and 55.9 inches high on a 108.3-inch wheelbase. Curb weight is 3,461 pounds, fuel capacity is 10.6 gallons, and cargo room behind the rear seats measures 20.3 cubic feet.

Buying a 2023 Toyota Prius Prime in Aurora

Stevinson Toyota East serves Aurora, Denver, Boulder, Lakewood, Arapahoe County, and surrounding Front Range communities from 444 South Havana Street, Aurora, CO 80012. Shoppers can search inventory for current Toyota vehicles and use the dealership's online tools to review purchase options.

The dealership also supports trade-in planning and online financing for a more connected purchase process. For assistance, contact Stevinson Toyota East at (720) 706-3866.

What to Weigh Before Buying

Consider how the Prius Prime's single-trim configuration fits your priorities before making a purchase decision. Its hatchback body, 20.3 cubic feet of cargo space behind the rear seats, 220 horsepower, and regular-unleaded fuel type create a specific balance of utility and performance.

Compare the vehicle's dimensions with parking and garage needs, and review the starting MSRP alongside destination charges and ownership costs. A trade-in estimate and financing review can help organize the next steps without treating MSRP as a final transaction price.