Progress Report: Expanded Leadership in Safety & Innovation, Even Stronger Focus on Customers
Toyota has continued to take major steps to become an even
more responsive, customer-focused organization - and to strengthen its leadership in automotive
quality,
safety and
innovation. Sweeping Product Innovations & Continued Environmental Leadership
- Ten new or updated models this year - including the new Prius v - with six new hybrid vehicles to market by 2012 - including the plug-in electric hybrid Prius
- A zero emission Toyota RAV4 electric vehicle, produced with California's Tesla Motors, due next year
- New partnership with Microsoft to provide affordable, advanced vehicle "telematics"
- One millionth Prius sold in the U.S. - more than 3 million sold worldwide
Safe Cars Made Even Safer - Star Safety System standard on all new vehicles, includes Smart Stop Technology brake override system
- Enhanced Event Data Recorders in all 2011 model year vehicles
- $50 million investment to launch new Safety Research Center in MI, focused on reducing traffic fatalities
Swift, Decisive Action on Quality and Safety - New North American management structure with a greater voice in safety decisions
- SMART Teams of engineers and field technicians conduct onsite inspections anywhere in the U.S.
- Six new Product Quality Field Offices being established throughout North America
A Transformation in Global Quality Assurance and More Local Autonomy - Chief Safety Technology Officer and 1,000 Toyota engineers assigned to component design and quality
- Improved supplier quality controls and strengthened monitoring of customer concerns
- Chief Quality Officer for North America with a direct line to Akio Toyoda - More Americans now leading Toyota plants in the U.S.
Extraordinary Technical Scrutiny - Exhaustive 10-month study by NASA and NHTSA found no electronic cause for sudden acceleration
- Unprecedented independent engineering reviews by the National Academy of Sciences and Exponent
- SMART Team evaluations have found no evidence of unintended acceleration due to electronic problems
Continued Economic and Community Impact - Nearly 200,000 American jobs, including 30,000 direct plus nearly 170,000 more at dealers and suppliers
- A total of 13 plants in North America producing 12 different vehicles and various engines
- No layoffs of full-time employees at Toyota's manufacturing plants, despite the economic downturn and disaster in Japan
- Significant U.S. manufacturing investment continues - total direct U.S. investments now approx. $18 billion - new plant in Mississippi to open this Fall
- Large U.S. R&D presence, including 1,000 employed at the Toyota Technical Center in Michigan
- More than $500 million in philanthropic support contributed in U.S. since 1991
Continued Support from Independent Experts and Customers - Best selling retail brand in America in 2010 with Camry the #1 selling car in the U.S.
- Nine Toyota vehicles named "top safety picks" by the Insurance Institute for Highway Safety
- Seventeen vehicles rated "Most Reliable" by Consumer Reports - more than any other manufacturer
- Four of top 10 spots on Kelley Blue Book's list of Best Resale Values - no other company had more than two
- Six segment awards in the 2010 J.D. Power Initial Quality Study and seven top awards in J.D. Power's 2011 Vehicle Dependability Survey - both are more than any other full line manufacturer